Build pages that resolve a decision.
Choose a page type to see exactly what it should contain, why each section exists and how to write it.
What do you do, for whom, and why should I continue?
Local lens: Accurate location and availability, useful service pages, genuine customer evidence and a complete eligible Business Profile.
A buyer can understand, verify and act.
Use the structure as an editorial brief. Adapt it to the offer and audience. Every example needs the business’s real facts and evidence.
No section count, heading format or word count guarantees ranking or citation.
Specific offer + intended customer + market
“Residential heat-pump repair in Austin.” Follow with the systems you support, how appointments work and a clear “Request an appointment” action. Use real availability; do not imply 24/7 coverage unless staffed.
Three to six genuinely distinct offers
Give each offer a plain title, a one-sentence explanation and a link to a detailed page. Use fewer if that is all you sell; the number is a layout example, not a ranking target.
Evidence next to the claim
Show relevant credentials with verification links, a concise real case and attributed customer feedback where permitted. Explain what each item demonstrates.
Who you serve and your limits
State actual service area, intended customer, major exclusions and how to determine eligibility. Link to locations or market-specific detail.
A working way to buy or ask
Explain the next step, what information is needed and expected response timing. Include a genuine alternative contact method.
Before you publish: check the mobile layout, internal links, factual evidence, contact path and whether the main information is accessible as text.
Example: a small organization identity record
This fictional JSON-LD example is a starting structure, not a complete eligibility recipe. Replace every sample value, use an appropriate subtype, match visible facts and validate the live page.
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://example.com/#organization",
"name": "Example Business",
"url": "https://example.com/",
"description": "A factual description of the business and the customers it serves."
}