Define one recognizable business
Keep your business name, services, locations and contact details consistent wherever customers find you.
Open playbookA practical system for being found, understood and considered in search and AI answers.
Accurate location and availability, useful service pages, genuine customer evidence and a complete eligible Business Profile.
Search engines and AI search tools need to read your public information. Start with working pages, accurate business profiles and crawler settings you have checked.
Open the relevant playbookKeep your business name, services, locations and contact details consistent wherever customers find you.
Open playbookPrioritize correct category, eligibility, location, hours and service details before polishing description copy.
Open playbookEvery important service deserves a useful page with scope, suitability, process, cost context and proof.
Open playbookFor your market: A service-area setting describes where you work. It does not move your location or erase distance from local results.
Turn your actual offer, audience and coverage into a clear listing and homepage draft.
Open the listing labA bot visit, a citation and a customer inquiry tell you different things. Learn what each platform documents and what you need to test.
Explore the engine map