The complete playbook.
Work through the foundations, then prioritize the areas that match your business. Every action includes a tangible completion check.
Local focus: Accurate location and availability, useful service pages, genuine customer evidence and a complete eligible Business Profile.
Define one recognizable business
Keep your business name, services, locations and contact details consistent wherever customers find you.
complete
Build listings people can act on
Prioritize correct category, eligibility, location, hours and service details before polishing description copy.
complete
Make the website a decision resource
Every important service deserves a useful page with scope, suitability, process, cost context and proof.
complete
Publish a business context page
Publish a concise, evidenced reference that humans can read and bots can retrieve. Its usefulness comes from the facts and decision context, not from hiding it or naming it ai.txt.
complete
Publish knowledge only you can contribute
Turn real expertise and customer decisions into useful pages, then make the evidence easy to inspect.
complete
Build trust beyond your own website
Seek relevant, independent evidence of real work; repetition alone does not make a claim credible.
complete
Make important pages accessible
Verify crawl access, indexability, rendering and the complete user journey on the URLs that matter.
complete
Describe facts with structured data
Model the real business and visible content accurately; keep the markup maintained.
complete
Match your geographic ambition
Create a page for a distinct customer need or market, not merely for a place name.
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Expose the facts buyers compare
Make comparison and transaction facts accurate, visible and current.
complete
Measure presence and business outcomes
Use a repeatable sample of real buying questions and connect visibility to qualified business results.
complete
Make visibility an operating habit
Give every important fact, page and profile an owner and a reason to be reviewed.
complete