2027 CONCEPT
Where do you compete?
Evidence & methodology

Know what the advice rests on.

Research checked October 7, 2026. Platform rules evolve; use the linked primary documents when implementing controls or making a consequential change.

Documented

Platform facts

Access controls, stated eligibility and reporting features are grounded in the provider documentation linked below.

Recommended

Implementation practice

Checklists, page structures, draft copy and the 90-day sequence are original practical recommendations. Effort estimates are planning aids.

Not publicly known

Selection weights

Providers do not publish one shared scoring system for recommending businesses. Being readable and useful gives your pages a chance to be considered; it does not guarantee a recommendation.

The Seo+AI Playbook approach

Clear business facts. Useful pages. Results you can check.

Start by explaining what your business does, who it serves and where it operates. Make that information consistent across your website and listings. Add real examples and independent evidence, then make sure people and search tools can reach it.

Use the checklists to make changes and the journal to record what actually happens. Platform instructions below support technical decisions. Our examples and work plans help you apply those instructions to your own business.

Primary references

15 sources
SOURCE 01

Google • Generative AI optimization

Search fundamentals, original content, eligibility and unsupported AI shortcuts.

developers.google.com
SOURCE 02

Google • Local ranking

Relevance, distance and prominence; accurate business information.

support.google.com
SOURCE 03

Google • Business Profile guidelines

Eligibility, real-world names, categories, addresses and description rules.

support.google.com
SOURCE 04

OpenAI • Crawler reference

OAI-SearchBot, GPTBot and ChatGPT-User have different purposes.

developers.openai.com
SOURCE 05

OpenAI • Publisher FAQ

Search discovery and referral measurement.

help.openai.com
SOURCE 06

Anthropic • Web crawlers

Claude-SearchBot, Claude-User and ClaudeBot controls.

support.claude.com
SOURCE 07

Google • Google-Extended

Gemini training and grounding controls; separate from Search ranking.

developers.google.com
SOURCE 08

Google • Search generative AI control

Search Console inclusion setting and property inheritance.

support.google.com
SOURCE 09

Google • Generative AI performance report

AI Search impressions by page, country, date and device.

support.google.com
SOURCE 10

Google • Organization structured data

Organization identification and applicable properties.

developers.google.com
SOURCE 11

Google • Helpful content

Original value, authorship, experience and reliability.

developers.google.com
SOURCE 12

Google • Search spam policies

Doorways, link spam, scaled content abuse and misleading practices.

developers.google.com
SOURCE 13

Google • Localized page versions

Language and regional alternatives with hreflang.

developers.google.com
SOURCE 14

Wix • Page settings

Page access, menu visibility and SEO controls are separate settings.

support.wix.com
SOURCE 15

Wix • Structured data

JSON-LD setup and matching visible page content.

support.wix.com

How these tools work: the guide, drafts, progress checks and journal work locally. There is no live ranking audit, account connection or automated recommendation measurement. Example businesses and copy are fictional until replaced with verified facts.