Your first 90 days.
A suggested work sequence, not a promise of results in 90 days. Adapt the timing to your starting point and available people.
Local priority: Be found for the service you offer, where you work. A service-area setting describes where you work. It does not move your location or erase distance from local results.
Establish the truth
Know what customers and platforms see today.
Fix access & core presence
Correct contradictions and repair the pages that drive revenue.
Build useful depth
Answer buying questions with specific offers and original evidence.
Expand credible coverage
Earn relevant proof and support the markets you can actually serve.
Measure, refine, repeat
Compare the baseline, investigate gaps and assign ongoing ownership.
What to do first if resources are tight
Correct wrong business facts. Fix inaccessible revenue pages and broken contact paths. Improve one important offer page with genuine evidence. Then measure the result before expanding the publishing schedule.
For your local strategy, start with define one recognizable business; build listings people can act on; make the website a decision resource.