2027 CONCEPT
Where do you compete?
BUILD / DEVELOPER PLAYBOOK

Make the web
work for you.

Your implementation studio. Learn the concept, follow your platform, ship one change and verify it.

01 · LEARN02 · BUILD03 · VERIFY
</>SEO+AI PLAYBOOK
0 / 48actions checked by you
Establish / STEP 0245–90 min · planning estimate

Make the right pages reachable

Separate crawling, indexing and access security.

UNDERSTAND THIS FIRST

Robots.txt asks cooperative crawlers which URLs they may fetch. A noindex directive controls indexing only if the crawler can read it. Neither protects private data; authentication does that. A 200 response can still be an empty JavaScript shell.

Your implementation route

Open SEO & GEO → Tools and settings → Robots.txt Editor. Save a copy of the current file before editing. Use page SEO settings for indexing choices. Publish and read the public robots.txt; do not replace Wix's generated rules blindly.

Platform boundaries & account requirements

Use Wix's native integrations and SEO & GEO tools. Backend examples belong in a supported Wix backend module or an external service, never in a page embed.

Open Wix ↗
BEFORE YOU START

Five public target URLs, current robots.txt, page SEO settings and CDN/firewall access if present.

Follow the steps

Check only after completing
1

Inspect the actual responses

Open each target URL in a private browser. Check HTTPS, HTTP status, canonical hostname and redirects. Use the header recipe below. Then inspect rendered text and the original HTML; an important service description should be available as text.

2

Check all restriction layers

Read /robots.txt, meta robots, X-Robots-Tag and firewall rules. Look for an accidental Disallow: /, noindex on production, CAPTCHA or login walls. Check relevant user-agent groups rather than only the wildcard group.

3

Set a deliberate index policy

Allow search access to public service/product pages. Keep account and private material authenticated. Use noindex for accessible pages you intentionally exclude, rather than blocking the crawler from seeing the directive.

4

Test an important URL in Search Console

Use URL Inspection and the live test. Compare fetched content with what a customer sees. A successful live test is an eligibility check, not confirmation of indexing or a ranking promise. Record the result and request indexing when appropriate.

Implementation recipes

Expand · choose · copy
</>A minimal public-site robots.txtOpen recipe

Reference for a new custom site only. Merge with existing rules; do not overwrite a managed host's generated file. This grants crawl access, not authentication.

# Example: a fully public website.
User-agent: *
Allow: /

Sitemap: https://example.com/sitemap.xml

# Keep private information behind authentication.
# Add your existing path exclusions to every applicable specific group.
# Do not block a URL solely to prevent its indexing.
Review the setup notes and replace example values before using this on your site.
</>Page identity in the document headOpen recipe

HTML template / page SEO settings. This example is for an indexable public page. Replace every example value.

<title>Heat-pump repair in Austin | Example Business</title>
<meta name="description" content="Heat-pump diagnostics and repair for Austin homeowners. See service coverage, the assessment process and how to request an appointment.">
<link rel="canonical" href="https://example.com/services/heat-pump-repair">
<meta name="robots" content="index,follow">
<!-- Canonical is a hint; keep redirects, links and sitemap consistent. -->
Review the setup notes and replace example values before using this on your site.
✓ ACCEPTANCE CHECK

The target returns the intended status, usable content, canonical URL and index directives. Search Console can fetch it. No public caching exposes personalized data.

↶ RECOVERY PATH

Restore the previous rules or page setting from the backup. Re-test the public URL after clearing only the relevant cache.

Read the primary instructions

Guidance checked October 7, 2026. “2027” describes this prototype’s visual concept, not a prediction of platform rules.