2027 CONCEPT
Where do you compete?
BUILD / DEVELOPER PLAYBOOK

Make the web
work for you.

Your implementation studio. Learn the concept, follow your platform, ship one change and verify it.

01 · LEARN02 · BUILD03 · VERIFY
</>SEO+AI PLAYBOOK
0 / 48actions checked by you
Operate / STEP 101–2 hours · planning estimate

Build your visibility dashboard

Connect access, referrals and business results without inventing a score.

UNDERSTAND THIS FIRST

Bot requests, AI citations, referred visits and sales are different measurements. Some AI interactions send no referrer or no click. A referral report measures observed traffic, not your total share of AI recommendations.

Your implementation route

Connect a custom domain and check your plan's eligibility. Use the native Google Analytics marketing integration and your G- measurement ID. If you already use GTM, choose one owner for the Google tag before connecting another integration.

Platform boundaries & account requirements

Use Wix's native integrations and SEO & GEO tools. Backend examples belong in a supported Wix backend module or an external service, never in a page embed.

Open Wix ↗
BEFORE YOU START

GA4 access, Search Console, a conversion definition and a repeatable question set in the Visibility Journal.

Follow the steps

Check only after completing
1

Create four separate views

Track technical health (important URL availability), search discovery (Search Console impressions/clicks), AI referral sessions and qualified leads/orders. Show date ranges and data sources for each. Do not collapse them into an invented ranking percentage.

2

Inspect actual referrers

In GA4 acquisition reports, inspect session source/medium and landing pages. Search for observed AI product domains such as chatgpt.com, perplexity.ai, gemini.google.com or claude.ai. Domains can change; inspect your own data before creating a saved segment.

3

Connect outcomes to traffic

Compare engaged visits and business outcomes for the segment, with sample sizes. Keep self-referrals, payment-provider referrals and cross-domain journeys under review. Do not add UTMs to your internal links or overwrite acquisition with a custom referrer guess.

4

Pair analytics with repeatable answer tests

Run the same buyer questions by market, language, product/model and search mode. Save citations and dates in the Visibility Journal. Compare your sample over time; separate a mention, a citation and a recommendation. Include no-click influence as unmeasured when you cannot observe it.

Implementation recipes

Expand · choose · copy
</>A starting filter for observed AI referrersOpen recipe

Use as a starting regular expression in a report that supports regex matching against the hostname/source. Verify real source values first. Do not use it to rewrite attribution or claim all AI traffic is measured.

(^|\.)(chatgpt\.com|chat\.openai\.com|perplexity\.ai|gemini\.google\.com|claude\.ai)$
# For regex fields copy only the first line.
# Session source may be a campaign label instead of a hostname.
# Add other observed sources deliberately. Referrer absence is unmeasured.
Review the setup notes and replace example values before using this on your site.
✓ ACCEPTANCE CHECK

Every chart has a source, period, metric definition and known limitation. A test conversion can be traced to its controlled session where consent and attribution allow. Compare reported outcomes with business records.

↶ RECOVERY PATH

Remove an incorrect segment/filter or restore the prior report. Preserve raw data; do not rewrite historic acquisition fields based on a guess.

Read the primary instructions

Guidance checked October 7, 2026. “2027” describes this prototype’s visual concept, not a prediction of platform rules.