2027 CONCEPT
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Your implementation studio. Learn the concept, follow your platform, ship one change and verify it.

01 · LEARN02 · BUILD03 · VERIFY
</>SEO+AI PLAYBOOK
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Discover / STEP 051–2 hours · planning estimate

Install an audit crawler

Run your own diagnostic crawl and turn findings into a fix list.

UNDERSTAND THIS FIRST

An audit crawler runs on your computer or service to inspect your site. It is different from Google's crawler. A small HTTP fetcher checks responses; it does not execute JavaScript or prove that a search engine will index a page.

Your implementation route

Use available Wix SEO/log reports plus Search Console and Analytics. Keep an external uptime check if needed. Advanced event or AI API code requires supported backend functionality or a separate backend; the examples here are portable patterns, not Wix drop-ins.

Platform boundaries & account requirements

Use Wix's native integrations and SEO & GEO tools. Backend examples belong in a supported Wix backend module or an external service, never in a page embed.

Open Wix ↗
BEFORE YOU START

Authorization to audit the site, a low request rate, a known sitemap and a folder for exported results.

Follow the steps

Check only after completing
1

Install a desktop crawler

Download Screaming Frog SEO Spider from its official site and install the matching Windows/macOS/Linux package. Review current free/license limits. Start with the production homepage in Spider mode; avoid login-protected content and use a conservative crawl speed.

2

Set a bounded first audit

Limit scope to your hostname, exclude logout/cart actions and uncontrolled URL parameters, and honor robots rules. For a large site, begin with a sample of priority pages. Use JavaScript rendering only when necessary and supported by your edition; it costs more resources.

3

Export the actionable findings

Inspect response codes, internal links, missing/duplicate titles, canonicals, directives and sitemap conflicts. Save the crawl/export with the date. A duplicate title is a diagnostic clue; prioritize broken revenue journeys and inaccessible content first.

4

Fix, then compare

Assign each material issue a URL, owner, change and expected result. Re-run the same configuration after fixing it. The Python alternative below audits an explicit list only, honors robots and has a request timeout; it is deliberately not a full rendering crawler.

Implementation recipes

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</>A bounded audit of your own URL listOpen recipe

Save as audit.py, edit ORIGIN and PATHS, then run python audit.py (Windows: py audit.py). Python 3 standard library; no packages needed. It checks at most 20 explicit URLs and does not execute JavaScript.

import csv, time
from urllib.request import Request, urlopen, build_opener, HTTPRedirectHandler
from urllib.error import HTTPError, URLError
from urllib.robotparser import RobotFileParser
from urllib.parse import urljoin, urlsplit

ORIGIN = "https://example.com"
PATHS = ["/", "/services/heat-pump-repair"]
AGENT = "SeoAIPlaybookAudit/1.0"
class NoRedirect(HTTPRedirectHandler):
    def redirect_request(self, req, fp, code, msg, headers, newurl):
        return None  # Record redirects; do not follow out of scope.
opener = build_opener(NoRedirect)
robots = RobotFileParser()
try:
    with opener.open(Request(ORIGIN + "/robots.txt",
                             headers={"User-Agent": AGENT}), timeout=15) as r:
        robots.parse(r.read(500000).decode("utf-8", errors="replace").splitlines())
except HTTPError as e:
    if e.code == 404:
        robots.parse([])  # No robots file.
    else:
        raise SystemExit("Robots unavailable; inspect it before auditing.")
except URLError:
    raise SystemExit("Robots unavailable; inspect it before auditing.")
rows = []
for path in PATHS[:20]:
    url = urljoin(ORIGIN, path)
    if urlsplit(url).netloc != urlsplit(ORIGIN).netloc:
        continue
    if not robots.can_fetch(AGENT, url):
        rows.append([url, "robots blocked", "", ""])
        continue
    time.sleep(max(1, robots.crawl_delay(AGENT) or 0))
    try:
        with opener.open(Request(url, headers={"User-Agent": AGENT}),
                         timeout=15) as r:
            rows.append([url, r.status, r.headers.get("Content-Type", ""),
                         r.headers.get("X-Robots-Tag", "")])
    except HTTPError as e:
        rows.append([url, e.code, e.headers.get("Location", ""), ""])
    except URLError:
        rows.append([url, "network error", "", ""])
with open("audit.csv", "w", newline="", encoding="utf-8") as out:
    writer = csv.writer(out)
    writer.writerow(["url", "status", "type_or_redirect", "x_robots_tag"])
    writer.writerows(rows)
print("Saved audit.csv. Inspect redirects and page content separately.")
Review the setup notes and replace example values before using this on your site.
✓ ACCEPTANCE CHECK

Save before/after reports for the same URL set. Verify the repaired URLs in a browser and in Search Console where appropriate; do not treat a clean crawler report as a ranking result.

↶ RECOVERY PATH

Stop the crawl if load increases, reduce scope/rate, and restore any page changes separately. The audit itself is read-only.

Read the primary instructions

Guidance checked October 7, 2026. “2027” describes this prototype’s visual concept, not a prediction of platform rules.